Evaluación de la madurez de la arquitectura de negocio de pequeña y mediana empresa (PYME) en el Ecuador y propuesta de modelo de gestión empresarial

Abstract

The present work entitled: "Iberoamerican Media on the Web", in the case of Honduras, allows a study of the web platforms of eight Honduran media (radio, print media, television and digital native media). This research will complement the information gathered about other IberoAmerican countries, allowing us to compare the way the media use web 2.0 tools in their productive routines. The research contemplates in the first instance a morphological analysis of the web platforms of each medium, using for them some cards that allowed gathering information about hypertextuality, interactivity, multimedia, memory and updating. Similarly, the presence of media on social networks Facebook, Twiteer, Pinterest and Instagram, YouTube, among others, which are the links with media users around the world, have been taken into account. Among the main findings of this research has shown that the Honduran media are directed towards a practice of better virtues, however, attributes such as multimedia, updating and memory, should be the next objectives in these media to increase and at the same time satisfy increasingly unstable readers or users.