Estado del arte de la comunicación preventiva y gestión de crisis. Creación del directorio de empresas privadas en el Ecuador con departamento de comunicación 2016

Abstract

Abstract:Companies are an integral part of society, which are articulated in a dynamic and structurally variable system. As a result, the image of many private organizations has been affected, preventing their performance in the social environment in which they operate. Aware of these aspects, the research presented here, whose title is: "State of the Art of Preventive Communication and Crisis Management. Creation of the Directory of Private Companies of Ecuador with Communication Department 2016 "has the purpose of identifying the current situation of organizational communication in Ecuador. For this, it was necessary to carry out a bibliographic research, which consists of looking for documents and previous research related to the subject of analysis; as well as a field investigation, which involves a survey of data on communication departments within private companies in Ecuador. Ecuador does not have specific guidelines for the action of the communication department, so its functions are carried out by other departments, which is why it does not apply a preventive but reactive culture.