Diagnóstico de la gestión de innovación de las empresas turísticas de termas y balnearios de las provincias de Loja y El Oro, 2019

Abstract

Abstract:The present work has been carried out in order to create an innovation audit for tourist companies in the provinces of Loja and El Oro, the importance of evaluating the degree of innovation, a key element to increase the capacity of companies to expand. to new markets, whose purpose is to obtain competitive tools, thus guaranteeing its sustainability in the future. The research focuses on the study of 30 companies in the spa and spa sector, from which they obtain the necessary information to perform an analysis using five study dimensions in terms of how the organizations manage and apply the innovation theme, responding to the questions How well do we manage continuous innovation? How well do we manage discontinuous innovation? The general result is that the companies involved have greater management capacity in continuous innovation compared to discontinuous innovation. It should be mentioned that there is better development in the dimensions of organizations, learning and strategies.