Comunicación 2.0 en las principales empresas del sector telecomunicaciones del Ecuador.

Abstract

Abstract:The present investigation has as object of study the Communication 2.0 in the main companies of the telecommunications sector of Ecuador; We currently live the digital age, technology and knowledge have evolved at an accelerated pace; The companies in favor of their economic growth interests, have been forced to adapt to this movement, having to make use of the existing digital means to guarantee its validity. Web media allows companies to be known, have an approach and interaction with their audiences, through the generation and publication of content such as news, images, videos, etc., which is segmented so that each user can access the information that interests you. Thus, Web 2.0 currently represents an important business opportunity, it is necessary to make contacts, it also generates a competitive advantage, so it is open to a large number of potential clients and additionally these platforms allow the creation of strategic alliances that are aligned under the interest in business activity. In Ecuador, the companies that lead the use of this communication system are the Claro and Movistar telephone companies.