Modelo de negocio para asociación de productores de cacao y derivados aromas del sur, año 2019.

Abstract

Abstract:Inclusive businesses are economically profitable, environmentally and socially responsible business initiatives that, under a logic of mutual benefit, contribute to improving the quality of life of low-income communities. Business models provide support for socio-productive enterprises generating value for the communities in Ecuador, as they describe the operation of the business and allow a better understanding of the interaction of the elements that make up and are a dynamic tool that lets innovate the undertakings such as ASOPROMAS, where it is proposed to design a business model, making use of the Canvas model methodology. The results identified are: poor sales, low income, lack of equipment, lack of publicity, poor market segmentation, little knowledge in technical sales, finance, accounting and production, high in natural cocoa, large quantities of raw material quality , artisan production processes, finished products of good quality, commercialization and the presence of great potential for ASOPROMAS to work under a fair trade certification.