Opinión de los actores involucrados en la aplicación del artículo 103 de la Ley Orgánica de Comunicación desde 2013 al 2018 en Ecuador. Radiodifusoras privadas AM y FM.

Abstract

Abstract:Through the investigation, the application of article 103 of the Organic Law of Communication of Ecuador (LOC) is evaluated from the perspective of the media, the control authorities and the radio audience. The methodology used is qualitative and quantitative. Two radio broadcasters and three employees of the radio communication media and the main authority of the SUPERCOM Zonal 6 were interviewed. The quantitative instrument is a survey whose sample is 144. The results show that to satisfy the musical preference the listeners stop listening the radial station that emits the national production, change and use other means or platforms that do allow it. Finally, two flowcharts were prepared, one dealing with the current situation faced by the media with article 103 of the LOC-2013, and another where a solution to the main problems and shortcomings of the same article cited in this investigation is proposed, and that will benefit radio stations and national artists for an authentic quality national music production.