Comunicación 2.0 en las principales empresas del sector automotor del Ecuador

Abstract

Abstract:With the digital age, the companies inside Ecuador are getting hold of new ways of reporting, it is for that the technologies of the information have helped to that the entities know the importance of transmitting content inside the web, strengthening his image and attracting clients. The present investigation named Communication 2.0 in the principal companies of the self-propelled sector, had as purpose identify the managing of the communication that 10 principal companies realize inside the network, both in web pages and in Facebook and Instagram. The process investigative was based on a quantitative and qualitative observation of the principal entities, the information was thrown by the tool Fanpage Karma, across the follow-up information was obtained it brings 2.0 over of the application of the communication, as well as the utilization of the social networks. The analysis allowed to conclude that the companies that approach the self-propelled sector, don’t possess an ideal communication inside the social networks and web page, the resources multimedia that is shared are habitual, for which interaction and innovation does not exist with the user.