Propuesta para la creación de un centro de interpretación turístico en Roma a partir de los principales atractivos que posee el Ecuador

Abstract

Abstract:This study proposes an alternative tourism promotion of Ecuador in Italy, with a management model that is effective, efficient, interactive and fun for people through an interpretation center as a meeting point and reference to know the main attractions of the country. According to the research, three chapters were generated and the corresponding field study was carried out using quantitative and qualitative variables, with the technique of data collection through surveys. The information determines that there is a low perception of Ecuador as an important tourist destination for Italians with a lack of knowledge of the main attractions of Ecuador, revealing the need, that the proposal of the interpretation center helps to energize and encourage the Italian tourist to visit Ecuador.