Medios de comunicación de Iberoamérica en la Web, caso de estudio: Argentina

Abstract

Abstract:The present thesis starts analyzing the expansion of the Internet from its discovery to the present at a worldwide level and more specifically in the Republic of Argentina, how this has allowed the immersion of products that are now consumed digitally, changing the way we communicate. A special analysis is made about the media that have a greater presence in the argentinian web: Infobae, Clarín, La Nación, Radio Mitre, TN Argentina, Public TV, Page 12 and Chain 3. An analysis of the behavior of each media was made by a daily observation by a schedule organized by the degree, in order to understand the present behavior of a digital medium, how they interact with the users, how often they update their information, how many audio, videos and photographs they use to have a more effective communication, which topics are more analyzed by media and the possibility of creating profiles and prosuming information as a user.