Competencias mediáticas en niñosas de los niveles: Inicial, y de Educación General Básica en Ecuador

Abstract

Abstract:The objective of this research study is to diagnose the level of media competences in high school and elementary level students of the "Ciudad de Guaranda" school in the parish of Belleza, of the canton and province of Francisco de Orellana, Ecuador, in the school year 2018-2019. The methods used were the analytic-synthetic, inductive-deductive, the logical historical theorist; for the collection of the data, the survey and documentary review were used as techniques; Then, through the analysis of the results, strategies could be proposed to include media competences in the student training process; so it is concluded that students who are prepared in this educational establishment, learn better through visualization, such as advertisements issued in different media, television programs, movies, advertising placed on banners, magazines, newspapers, as well as of the experiences transmitted by relatives, partners, friends, and because it has been possible to show that there is a high media competence, since an average of 180.5 students identify three or four icons of reproduction actions.