Diagnóstico de la Responsabilidad Social en la gestión de las PYMES del sector productivo del Ecuador, según la norma ISO 26000, para la empresa Cartones Nacionales S.A.I., año 2019

Abstract

Abstract:The purpose of this titling work is to diagnose the current situation regarding the management of Corporate Social Responsibility, through the design of an RS policy action plan, for the company Cartones Nacionales SAI, better known as CARTOPEL, an industrial organization that it develops in the paper and cardboard sectors. In order to fulfill the aforementioned objective, the research was carried out using the exploratory and descriptive method, with a mixed approach: qualitative and quantitative. Applying as information collection techniques, the bibliographic review with respect to the CSR and the ISO 26000 standard; as well as the application of a survey directed to the Chief of Organizational Development of CARTOPEL. According to the results found, it was identified that this company carries out CSR activities especially in the environmental aspect, since it promotes the recycling and reuse of materials. In this context, the proposal was proposed in order to strengthen these activities through a strategic plan where the fundamental subject "environment" and its corresponding issues were addressed.