Análisis de los principales influencers en Ecuador en el sector periodístico, su interactividad y real influencia en Instagram.

Abstract

Abstract:Influencers are important individuals in the world of social networks, however, not anyone can be called in this way and more if only held to the idea that an influencer is one that contains thousands of followers. To be able to belong to this group, certain requirements must be met such as ability to communicate, credibility, acceptance, among others. The research presented aims to identify the main influencers of the journalistic field in Ecuador in the social media Instagram, know the type of content used and if the organizations consider them true influencers. For this, two stages were carried out: in the first, an exploratory study was carried out collecting data that helped us to propose a descriptive and correctional study. In the next stage, a descriptive study was conducted to identify the type of content generated by the influencers, concluding that the 10 selected influencers are from the television medium, and that the female gender is the one that has been most successful in generating content and interactivity with its users.