Crowdfunding en Ecuador: Nueva fuente de financiamiento para el emprendedor

Abstract

Abstract:Crowdfunding is a fundraising mechanism through internet to financete entrepreneurship ideas. This research is based on data of ninety-eight ecuadorian campaigns and anylize the factors that influence the success of projects in four existing plataforms in the country. The methodology used is descriptive and explicative. Also, of a descriptive analysis, it has been planted to econometric model called "logit", related to a set of organizational variables of marketing and the entrepreneur. The results determined a rate of success of the 10%, the variables like amount collected, number of contributors, type of financing through rewards and comments in social networks influenced the success in campaigns; unlike the social networks, gender and age of the entrepreneur are not significant in this stage. Despite the limitations, the study becomes interesting in the Ecuadorian case, country that is impulseing the "Entrepreneruship law" and that according to the Global Entrepreneurship Monitor during the last decade, the second barrier that limits the ventures in Ecuador is the access to financing.