Modelo de negocio en base a la metodología Canvas, para pequeños productores agroalimentarios en la provincia de El Oro

Abstract

Abstract: The present work of end-of-degree has as an objective design a business model under the Canvas methodology for small agri-food producers in the province of El Oro, designed at this case for the company Happy Fruit, dedicated to production of dehydrated fruit and vegetable meat, located in the canton “Arenillas”. The business model denominated Canvas considers nine elements for development and business progress which is reflected in a matrix that explains in detail and identifies the business their actors and key factors. This research analyzed the current situation of entrepreneurship and identified the adequate segment of clients, the distribution of channels, communication, sale, potential allies, key partners of the company and the cost structure to improve, correct and strengthen aspect which are conveniently created for their development. Also, it is implemented an analysis tool called FODA, to identify and analyze proactively the strengths, weakness, threats of the company, for the correct and efficient decision making.