Diseño Gráfico con Responsabilidad. Análisis de la imagen gráfica de activismo social en contra de la violencia de género

Abstract

The study referring to “Graphic Design with Responsibility. Analysis of the graphic image of social activism”, aims to analyze graphic products that contribute to social change, the study sample corresponds to five social activism campaigns against gender violence, developed in the last five years and disseminated in Latin American countries such as Brazil and Argentina that maintain high rates of gender violence. In addition, from Ecuador, whose figures of gender violence continue to increase. In the five campaigns analyzed, three iconographic elements were identified: the first is women as the central element of the graphic image, the second is text as a linguistic element and finally color.