Modelo de negocio en base a la metodología Canvas para pequeños productores agroalimentarios. Caso de la empresa Quesos Torata de la parroquia Torata, cantón Santa Rosa, provincia de El Oro. Año 2019

Abstract

Abstract:This titling work was carried out, with the purpose of developing a business model that helps the entrepreneur know the details of the operations and actions that are executed in the company. The main objective is to design a business model based on the Canvas methodology, for the company Quesos Torata of the Santa Rosa canton, dedicated to the production and commercialization of dairy products, especially the production of fresh cheeses. For this, theoretical and empirical methods were used, which allowed a better perspective of the company. A diagnosis was made of the current situation of the company, through the development of the SWOT. Research techniques such as direct observation, interview and survey were applied through a questionnaire, relevant information was acquired allowing to justify the proposal to design and develop a Canvas business model, to achieve sustainability and profitability over time.