Modelo de negocios para la Asociación de Toquilleras María Auxiliadora, Año 2018

Abstract

Abstract:The business model for the Association of Toquilleras "María Auxiliadora", Year 2018 was designed to solve the problem under low sales. The handicrafts that are made and marketed in the Sigsig canton were identified, in which the ones made of toquilla straw stand out, being the main livelihood of the sigseñas families. The value proposition to promote is the originality with which women work each piece manually, rescuing traditional tissue forms of artisans in the area. Customers are especially foreign and domestic tourists, because they are the ones who value and prefer this type of products. The organized use of promotion and advertising through social networks of the work done by artisans will be a means of attraction to the potential market. The tool used is the model generated by Osterwalder and Pigneur, which allows to organize the information and optimize the resources of the members.