Diagnóstico de la responsabiidad social en la gestión de las Pymes del sector productivo del Ecuador, según la norma ISO 26000, para la empresa Industrias Verano S.C.C. año 2018.

Abstract

Abstract:On recent years Corporate Social Responsibility has become a topic of interest among companies in Ecuador, which have considered responsible practices as an important component on their business strategies planning. This paper provides an analysis on how small and medium enterprises handle social responsibility. To achieve this goal, a diagnosis was made to the company Industrias Verano according to the 7 subjects on Corporate Social Responsibility covered by the ISO 26000 standard. The investigation consists in diagnosing the activities development and the impacts caused by the company s productive processes in the environment, in such a way, the obtained results allow a deep analysis, mainly identifying the negative elements as the lack of knowledge of aspects related to CSR, lack of occupational and environmental security policies, as well as a correctly defined organizational structure, finally based on the different problems found, proposals are made to managers of Industrias Verano based on the ISO 26000 standard in environmental matters, in such a way that a new edge is provided to the company enabling it to achieve a differentiation in the market, and access a position as a competitive enterprise.