Propuesta para la gestión de responsabilidad social empresarial en Importadora Ortega, de la provincia de Loja año 2018

Abstract

Abstract:This research work consists in the development of a proposal for the management of corporate social responsibility in Importadora Ortega of the city of Loja; which was based on an analysis of the management developed by the company, through the application of the Izaite model, which consists of three fundamental aspects such as; theoretical issues that support the importance of CSR; development of processes and phases that form the strategic guidelines, among which the identification and prioritization of stakeholders, information gathering through surveys aimed at the different interest groups; and finally the application of the proposed methodology. The results show that the company lacks a CSR model, therefore it is affirmed that it has not been developing significant social responsibility practices. In response to the findings, strategic objectives are raised that improve the management of the company in the area of CSR, in order to contribute to society to achieve a better quality of life and generate its own benefit to the organization.