Diagnóstico de la gestión de innovación de las empresas turísticas de termas y balnearios en la zona 6, año 2019¨

Abstract

Abstract:This titling work was developed in order to prepare an innovation audit for tourism companies in the provinces of Azuay, Cañar and Morona Santiago, based on the importance of assessing the degree of innovation as a key element of companies in order to expand to new markets, in order to obtain competitive tools, thus guaranteeing sustainability in the future. The research focuses on the study of 24 companies in the thermal baths and spas sector, of which information was collected to perform an analysis based on the study of five dimensions of a correlational descriptive nature, representing the levels of knowledge about innovation with the In order to measure the capacities of organizations and their responses to unknowns, how well do we manage continuous innovation? And how well do we manage discontinuous innovation? The final result showed that the companies under study exhibit better management capabilities in continuous innovation compared to discontinuous innovation and the dimensions that have a better development are organization, learning and strategy.