Diagnóstico de la responsabilidad social empresarial según la norma ISO 26000 en la gestión de las PYMES del sector productivo del Ecuador, empresa Agua Pura Prado3, año 2019.

Abstract

Abstract:This research is called: Diagnosis of Corporate Social Responsibility according to ISO 26000 in the management of SMEs in the productive sector of Ecuador, Agua Pura Prado3, year 2019, whose general objective was to present the reality of the company and generate proposals for value focused on Corporate Social Responsibility based on ISO 26000 standards, which allows for the inclusion of environmentally friendly production processes and are sustainable in the long term through strategies that include models that guarantee the commitment to social, economic and environmental aspects . The study carried out is an exploratory research, its development included: bibliographic study, company selection, systematization of results, through a survey directed to the manager of the company Agua Pura Prado3, obtaining as a result that the application of CSR in The company is still not fully complied with because it has failures in the production area and generates liquid waste directly affecting the environment, which is why it was considered to propose strategies to eliminate the failures to effectively comply with The environmental commitment.