: YouTubers más representativos de Ecuador y Colombia

Abstract

YouTube as a social network encompasses a series of resources that predispose and motivate to hang content, promoting amateurism and positioning a new model of celebrities, which in turn is subject to a number of views, the likes that get your videos and countless variables that integrate the participation process with audiovisual content. Naturally, the audiovisual narrative generates an important impact on audiences, and in the case of YouTubers, innovation is increased and the telling of stories with which a large part of the public feels identified. For this reason, the present investigation investigates the management and activity carried out by the most important YouTubers in Ecuador and Colombia, to determine the incidence and influence of the audiovisual contents and the participation and interaction they generate in the hearings. As the YouTuber phenomenon is a worldwide revolution, it is important to evaluate how your incursion develops in the near limits, in addition to knowing the opinion of direct actors and experts on the subject.