Análisis de la comunicación en Instituciones de Ayuda Social de Loja. Estudio de caso. SOLCA, Liga de Caridad, Cruz Roja de la ciudad de Loja

Abstract

Abstract:The purpose of this research work was to carry out an analysis of the communication in the social assistance institutions of the city Loja. SOLCA, Charity League and Red Cross case. Through this, to identify the main problems that these organizations present in the communication process both internally, that is, between administrative and volunteer staff; and on the other hand in an external environment either to publicize about their services. From the investigative process, it was determined that the administrative staff, volunteers and the directors of the entities confirm that communication is a very significant aspect for the functionality of social assistance institutions. It was also established that the Ecuadorian Red Cross Provincial Board of Loja and the League of Charity of Loja have not carried out activities that improve the communication process both externally and internally as a result of this they have problems communicating with the members of the organization, they do not use the media properly; In short, they do not have a department or person responsible for strategically managing institutional information.