El uso estratégico de las redes sociales en procesos electorales y su influencia en los jóvenes de 16 a 29 años de la ciudad de Loja

Abstract

Abstract:Politics is one of the areas that has undergone more changes with the presence of social networks, the impact they have had has generated a change in the world of communication; It is faster, more direct and involves society and people as the main actors and generators of a direct relationship that obviously causes pressure but also connects and creates credibility. This research aims to know the strategic use of social networks in electoral processes and analyze their influence on the preferences, decisions and participation of young people in the politics of the city of Loja. It was possible to determine through the techniques of the survey and interview, that social networks are the means of communication preferred by young people from afar, but they do not necessarily use them to inform themselves about political issues, they were also the social networks where, according to young people, they evidenced political publicity during election time and therefore pointed out that social networks did influence their decision in the vote.