Diseño de un packaging para el posicionamiento de la imagen corporativa de una empresa local de maní

Abstract

Abstract:The packaging of the hand of a corporative image for product the spending company derived from peanut KLANUT, since packaging is the main tool to makes publicity with the purpose of positioning the mark in the market, the corporative image as well transmits the mission, vision and values of the company generating in the consumer a concept of seriousness, quality and innovation. For the development of the project it was made an investigation of the influence of the illustration in the corporative image of the marks and the importance of packaging as consumption preference. Soon a methodology was elaborated to in summary create a graphical proposal that a personage helps to connect of more direct way to the product with the public, the design of packaging I am based on the product doing emphasis in the functionality of the packings and fulfilling the care of environment, giving as result a dispensing of cylindrical form of easy handling and recycling.