Participación política y activismo social en jóvenes de 16-29 años de edad en la ciudad de Loja

Abstract

Abstract:The research Political participation and social activism in young people from 16 to 29 years old in the city of Loja , seeks to determine the main reasons why young people decide to interfere in politics, to know the concepts with which they are associated with activism and Identify the preferred media at present to learn about political issues. The young people of Loja, despite not knowing directly the true concept of social activism, rightly relates the activities that are carried out within organizations or groups that promulgate this type of activism. Television is positioned as the main means of traditional communication that young people prefer to find out about political issues, followed by the use of social networks. Finally, politics is a topic that young people consider "something interesting", and which they mostly prefer to talk to their family. The communication strategies used to transmit both political and social activism information are not completely efficient by political parties and movements and social activism organizations, respectively.