Modelo de comercio justo como alternativa de entrada al mercado de las MIPYMES. Caso actores de la economía popular y solidaria de la provincia de Morona Santiago. Año 2018

Abstract

Abstract:The aim of this study is the development of a fair trade model as an alternative to accessing the market of MIPYMES linked to the popular and solidarity economy in Morona Santiago province, the determining factors for the development of these organizations were understood through a diagnostic. This research demonstrates the performance of the popular and solidarity economy organizations carried out in a field research through interviews to leaders from forty-two associations located in the mentioned province. Applying the measurement system through the Likert scale, it was determined that the organizations that are under the control of the SEPS for the most part mention that they have not received training on the issue of fair trade, and it delays their expansion. Finally, this research focused on MIPYMES recommends strategies to improve the performance of the popular and solidarity economy organizations by obtaining better income, employment, fair distributions of benefits, and improving their quality of life.