Análisis territorial de la oferta turística en el cantón Zapotillo, provincia de Loja año 2019

Abstract

Abstract: This paper work is developed under the object of making an analysis and the verification of how is the situation of the touristic offer in our city, through the theoretical and methodological study, gathering information trough in-situ visits and information gathering to arrive at the proposal of strategies. Through the theoretical base, it s possible to understand the importance of making a territorial analysis, moreover, a SWOT analysis was used, and it help to make a summary about the main characteristics about the city. To arrive at the strategy approach, is necessary gathering the information but in a clear, precise way and most important of everything the information must be actual and true, for that reason, the georeferencing of the tourist plant and tourist attractions is incorporated through the ArcGIS 10.3 platform, to this it is necessary to add the application of surveys to analyze the tourist satisfaction regarding the use of the tourist service. Which, allowed to gather relevant results to determine possible strategies which improves the tourism itselves in the city.