Planificación participativa para el desarrollo del turismo urbano en bicicleta. Loja urbana 2019 - 2020

Abstract

Abstract: The present investigation has as purpose of making a proposal for the development of urban bicycle tourism for the city of Loja. The objective is to set up an action plan to generate innovative tourism product strategies with focus on urban tourism. The work begins with theoretical foundation, that is to say, presents terms associated with the research for the compression of readers, continues with the field information about the situational diagnosis of the city mentioning its general data and tourist resources of greater importance, continuing from the methodology used which was participatory and its results were through interviews, workshops, pilot routes and focus group, which provided knowledge of the real problems and respective solutions of the subject, the work ends with its respective proposal in order to energize bicycle touring in the city.