Comunicación 2.0 en las principales empresas del sector transporte y logística del Ecuador. Análisis de Facebook y Twitter

Abstract

Abstract: In the next investigation work, it was studied the Communication 2.0 in the main companies of the transportation and logistic of Ecuador, investigated through EKOS Ecuador with the objective of analysing the strategic communication management 2.0 that develop the main business of that place previously mentioned. To make the sample there was selected the main 13 factories, the organizations that have web pages and social networks, Facebook and Twitter. The date of inquiry was in January 1st to June 30th of 2019; for the methodology there were combined the qualitative and quantitative methods. This investigation project is structured with eight chapters and they are: digital social media, main companies of Ecuador, measurement of the behaviour in the web of the companies, methodological framework, communication 2.0 analysis in the web pages of the main companies of the transportation and logistic of Ecuador, communication 2.0 analysis on the web pages of the main business in the social networks Facebook and Twitter, analysis of the content in the social media of Facebook and Twitter of the main companies, and finally the conclusions.