Análisis y puesta en valor de fincas cafetaleras para el diseño de productos turísticos en el cantón Puyango, provincia de Loja, año 2019

Abstract

Abstract:The research Analysis and enhancement of coffee farms for the design of tourism products in the Puyango canton, Loja province corresponds to the study of five prioritized farms in coordination with the Decentralized Autonomous Government of the Puyango canton. For its characterization, an evaluation matrix or diagnostic sheet was used, consisting of six area: general specifications, social-economic area, productive area, environmental area, tourist area, and political-legal area, indicators that serve as a basis for linking the farm to the tourism sector, allowing the qualitative and quantitative analysis of the five cases under study, to then determine the tourism potential of each of them by using the obtained data. Furthermore, facilitating the development of the proposal of the improvement plan, which will allow its owners to give their farm the tourist use around coffee. Finally, a route and itinerary for its integration to the provincial coffee tourist route are established.