Diagnóstico de la responsabilidad social empresarial según la norma ISO 26000 en la gestión de las PyMEs del sector productivo del Ecuador, para la empresa Colineal Corporation Cia. Ltda año 2019

Abstract

Abstract: Corporate Social Responsibility (RSE) is a management model that establishes how to promote social responsibility practices in the operation of organizations, which have truly positive impacts on sustainable development by taking actions that go beyond legal obligations. This research work is intended to diagnose RSR based on ISO 26000, in the colineal Corporation Cía. Ltda. organization of the city of Cuenca. The standard covers seven key areas of RSE, such as: governance of the organization, human rights, labour practices, environment, fair operating practices, consumer affairs; and, active participation and community development. The results indicate that the company is most affected in environmental matters, due to the non-compliance with the environmentally friendly actions that the standard establishes. From this, this investigation proposes RSE strategies based on ISO 26000 in the field of the environment, the strategies proposed help to increase participation in good practices and provide the organization with an advantage competitive sustainability and development.