Competencia mediática en niños y niñas de 7 y 8 años de edad del subnivel Elemental de Educación General Básica. Estudio realizado en el cuarto grado del centro educativo Víctor Emilio Estrada año lectivo 2019-2020.

Abstract

Abstract:The research entitled: Media competence in children 7 and 8 years of age in the elementary sub-level of basic general education. It was carried out in the Víctor Emilio Estrada educational center in the 2019-2020 school year, it had as a general objective: to diagnose the level of media competence in boys and girls of 7 and 8 years of the Víctor Emilio Estrada educational institution, of the province of Pichincha . The research was mixed, since a quantitative analysis of the data collected through the application of a survey of 24 Children was required, a qualitative analysis was carried out, highlighting the deficiencies around the media interactions of the study population. It is concluded that, students have a high media competence in relation to the dimension of language, technology, production and dissemination, and aesthetics, a medium level of competence in terms of ideology and values, and a low level in terms of the Production and Dissemination dimension, and interaction. It is recommended to apply didactic strategies that allow the promotion of media skills within the classroom.