Comercio justo como estrategia de inserción competitiva al mercado, en los actores de la Economía Popular y Solidaria de la ciudad de Cuenca Año 2018.

Abstract

Abstract: The research arises from the need to know the importance of fair trade for organizations that are part of the Popular and Solidarity Economy of the city of Cuenca, based on compliance with its principles achieve certifications that allow them to reach international markets, being more competitive and guaranteeing better conditions for small producers. The methodology used is eminently descriptive and field, each organization was repeated to collect information, process it and describe the current situation of this type of organizations that are increasingly important worldwide. It is evident that the main problems it faces are the lack of training and technical assistance, because although it is true that the products are of quality, sometimes they have been stalled by ignorance of the market. Finally, the proposal responds to the needs of organizations that work together with the proposal to propose improvement strategies and that are governed by standards, which will be classified as part of fair trade.