Análisis del perfil del emprendedor artesanal del cantón Portoviejo, provincia de Manabí

Abstract

Abstract:This research analyzes the current situation of artisanal entrepreneurship in Ecuador through the particular case of Portoviejo canton, it´s a region with extensive artisanal performances by tradition and with potential for tourism development. The theoretical foundation that involves the theme is analyzed. The main problems faced by the portovejense artisan in his entrepreneurial work were determined when facing the established regulations and the new policy of the country oriented towards innovation in entrepreneurship. A field study was carried out applying quantitative techniques that made it possible to describe the artisan profile of the economically active population that works in the capital of the Province of Manabí, the methodology used was supported by bibliographic research and field research, using analysis and synthesis. A survey was used as a tool to collect primary information from a statistical sample made up of 376 individuals.