Modelo de negocio en base a la metodología canvas, para pequeños productores agroalimentarios de la provincia de El Oro. Caso: queso fresco Don Cabrera

Abstract

Abstract: The CANVAS model, through its nine modules, proposes to identify the customer segment that the producer is going to target, as well as define the value proposition to be delivered to the claimants, that is, a business strategy, attractive to the market, also establish strategic alliances with public and private companies that contribute to the growth of this initiative. The objective of this degree work is to design a business model based on the CANVAS methodology, for the Queso Fresco "Don Cabrera" venture, which is dedicated to the marketing and production of fresh cheeses, located in Atahualpa canton, province of El Gold. To do this, it began with a theoretical foundation, followed by a diagnosis of the current situation of the company, through the preparation of the SWOT. For the collection of information, punctual visits were made to the facilities, using techniques such as the interview with the producer and direct observation, in order to collect accurate information that would justify the proposal to design a business model.