Evolución de la televisión local en Ecuador, del siglo XX a la actualidad

Abstract

Abstract:Television is one of the main means of integration that helps us feel part of a society. Local television effectively links a population with the events that happen in their environment. The use of technology, globalization, digitalization, put this medium in a more competitive scenario in the face of the immense offer of content that is presented today. In this sense, the study of local television in Ecuador leads to reflect on the current situation and the future of local television. Taking into account that local media are capable of generating their own audiovisual production. All the information that residents can obtain through local channels is of great importance not only to know the reality of their sector, but of the daily events that happen in the locality, both political, economic and social, in addition to benefiting also in the tourism sector of the sector with the coverage of certain events that take place in each of the places. Having the need to know the current situation of the local television channels of the country, the investigation has been carried out in the provinces of Santo Domingo de los Tsáchilas and Cotopaxi. This paper shows an analysis of corporate data from local channels. It is an exploratory-descriptive investigation, through case studies. Several research instruments were used to collect information; interviews with local TV managers and non-participant observation; Programming analysis, the analysis of programming contents and time slots was also performed.