Influencia y efectos en los jóvenes de los youtubers católicos más seguidos en la plataforma YouTube

Abstract

Abstract: In YouTube platform most of 400 hours of video are uploading each minute. The youtubers were born in this context; they have been creating audiovisual content to achieve millions of reproductions and influence in other users. Some youtubers have an aesthetic characterized by informality, homemade production and spontaneity. According Fides Agency, the catholic world population is the 17.67%. The objective of this research gets to locate and analyze the aesthetics of the audiovisual contents of four catholic youtubers; two from America and ones from Europe. The analysis period includes the last three months of 2018. The methodology was use mixed, through web browsing, analysis, semi-structured interviews and discussion group. The results found location to this influencers, also the audiovisual narrative structure used and the trends in the creation of content. It research concluded the four youtubers analyzed have an adequate management and audiovisual resources, there are a careful detail in the production of the videos and the message they convey framed in the guidelines of the Catholic Church.