Programa de cultura turística ciudadana para los habitantes de la ciudad de Puyo, provincia de Pastaza, 2020-2025

Abstract

Abstract:The present research work has the purpose of developing a tourist culture program that gathers and respects the particularities, idiosyncrasy and worldview of the inhabitants of Puyo, as the host community. To do this, a proposal is designed to strengthen and stimulate tourism activity focused on the tourist culture of the city, called ¡Mi casa tu casa! ¡Puyo es tuyo! , Aimed at the inhabitants of the city of Puyo, Pastaza province, 2020-2025, starting with a previous pilot applied through extracurricular training to the 8th grade students. semester of the Tourism Career at the Universidad Estatal Amazónica, applying Web 2.0 tools, so that they know the importance of local identity, values, quality management in the provision of services and tourism resilience, to subsequently socialize it to the university student community and the population, through participatory construction between the academy and the public and private sector, creating adequate tourist hospitality in the destination and a satisfactory relationship hosts - visitors.