Plan de contenidos en social media para la empresa Lojagas de la ciudad de Loja Ecuador

Abstract

Abstract:This work aims to create a content plan for Social Media for Lojagas, a business from Loja, Ecuador. For the elaboration of this plan, three phases of development have been considered: the collection of information; the analysis of the state of social networks and the development of the content plan. Lojagas is a business with more than twenty years of trajectory in the local market; being the only provider of petroleum liquid gas (GLP for his acronym in Spanish) for the province of Loja it has an stable position, although, his development is paralyzed because of a low level of growth of the target audiences. Confronted with changes as the shift to alternative power supplies as the electric one, is necessary to create an strategy that can grow the number of GPL users, and expand the position of Lojagas in rural populations from the province of Loja, where traditional power supplies are still used (wood and coal)