Imagen y participación de la mujer dentro de la política en Ecuador. Estudio de caso: Rosalía Arteaga

Abstract

Abstract: This qualitative research presents the results obtained from the case study based on the professional and political career of Dr. Rosalía Arteaga; interviews with three professionals and documentary review. Our objective is to know the influence of the media on the image and participation of women in Ecuadorian politics. The stereotypes, gender roles, machismo and violence that are created and socialized especially by television and social networks were analyzed in detail. As a result of the analysis, it was known that despite the achievements obtained due to higher educational levels and the quota law, violence and discrimination persist in the media and in political parties, which has influenced the lower motivation of women. to access positions of popular election and in the equal participation of the latter in politics.