Estrategia de comunicación para la visibilización de la innovación académica, caso Universidad Técnica Particular de Loja

Abstract

Abstract: This research is a communicational contribution to make UTPL's academic innovation visible, specifically focusing on continuous improvement and the regulation of policies applied in academic innovation projects, which aim at training, development, productivity and knowledge transfer internally and externally. For this, the quantitative and qualitative methodology was applied, through surveys and interviews, directed to 63 UTPL teachers, framed in the variables of information communication, upward communication, horizontal communication and external communication systems. Through the application of research tools, it was possible to identify that there are communication processes that require improvements in order to meet their objective. Additionally, it was evident that the internal communication processes are considered by the teachers as not adequate, unlike the horizontal and vertical communication that exists which presents a favorable perception. Based on the weaknesses identified, strategies are proposed to strengthen the communication processes of innovation projects.