Análisis del perfil del emprendedor artesanal de la parroquia Nanegalito, cantón Quito de la provincia de Pichincha, 2019

Abstract

Abstract: The different adverse factors to the economy of Ecuador, adding that is a multicultural country and traditions, results the development of artisanal activities within various productive branches of the country. In Ecuador, there is no place where artisanal products are not marketed. The ingenuity, capacity, effort to obtain some income or to self-supply their basic needs gives rise to craft entrepreneurship. Within the work of degree is analyzed the profile of the entrepreneur craft of the parish Nanegalito, through a mixed methodology because we start from quantitative data from the results of surveys to the quantitative presentation presenting the entrepreneurial profile with qualities, skills and other characteristics that should have a craft entrepreneur, this under a deductive method that we will start from generalities to build a particular profile within the canton of study. The main result of the research is the entrepreneurial profile, and as secondary results, an analysis of the artisan situation and the problems faced by the artisan enterprise in Ecuador, such as the lack of knowledge of the benefits and incentives offered by the law and the inexistence of associations to defend their rights. The information collected has led to the identification of a problem that is reflected in these artisanal businesses that, due to lack of information, preparation and development of financial and administrative capacities, have led them to close their businesses.