Aplicación del modelo EVA para valorar los principales Bancos del Ecuador, en el periodo 2015-2019.

Abstract

Abstract: One of the modern techniques of company valuation that allows to measure profitability in the economic and financial field is the EVA model, when applied specifically to the results of the banks classified as large in Ecuador, its incidence and relevance in the presentation of results for shareholders and / or potential investors. Their growth and economic stability depend on the determination of the added value offered by each of the banks classified as large in Ecuador. This value is currently widely used in companies as a performance and valuation indicator for the offer of their products or services. in the market. The projection criteria also play a key role in the application of the EVA model to value banks classified as large in Ecuador, since their accuracy depends on the accurate information presented by each of them. For this it is also considered as a point Strong historical behavior that they have maintained in the last five years. The results obtained from the application of the EVA model allow us to know and substantiate his theory for the acceptance of his results in the market, mainly in the banking sector in the segment of the banks classified as large in Ecuador, as well as allowing us to know the variables that directly affect the value creation of the banks under study such as the size of the bank, credit risk, operational efficiency.