Análisis de gestión de la comunicación digital de la empresa Box Modelo de Negocio

Abstract

Abstract:Digital communication currently represents one of the most important roles in the environment of personal and business communication, forming experiences and experiences that allow interaction on its different platforms to respond to the instantaneous nature of today's world. We are in a constant evolution between communication and the digital world, which are part of our daily life and today are recognized as innovative tools for communication. Therefore, we are in an era where these social media platforms have had a major impact on content generation. For this reason, the digital communication management of the assigned company Box Business Model was analyzed, where a sample of its target audience was taken for the analysis of consumers in their behavior in digital environments. Study that was established with a mix of qualitative and quantitative research approach. The results obtained through this research were highly relevant because it was possible to understand the behavior of an entrepreneurial audience before the communication tools.