La imagen de la mujer dentro de la política en América Latina. Análisis de los medios de comunicación

Abstract

Abstract: Research on the image of women in politics in Latin America. Analysis in the media aims to determine the figure promoted by the communication network of leading women in Latin America. Whereby, the news from the political and international section in the most representative digital newspapers of Latin American countries was analyzed during a composite year, using quantitative and qualitative methodology, based on the codification of stereotypes with greater frequency, classification of headlines, photography, description, in addition, comparisons within the structure of the body of the news and the number of times the names of the leaders of each country are repeated. Also, was identified the role of 21 journalists and experts to know their perception and vision from different angles through in-depth interviews. The research determined that, in the discourse of women leaders, men have a greater role at 57%, while only 14% of 246 news items analyzed are solely about women, as well as all the countries analyzed using at least one stereotype, whether in content or image of the news.