Plan de comunicación estratégica 360° para la empresa Integrales de Oro de la ciudad de Loja, producto Quinoa Fit

Abstract

Abstract:This research work has proposed to build a 360-degree Communication Plan for Quinoa Fit, an enterprise that was born in the city of Loja and that consists of quinoa-based cookies and healthy ingredients for the consumption of the population. The research was developed in the city of Loja, through qualitative and quantitative methods such as interviews, online surveys, analysis of the same and SEO and social media audit. After collecting all the company data, the current state of business communication and the sales flow from communication to the public, the lack of strategies for content development, public relations and positioning was detected. In the following pages, you can see the proposal of the 360-degree Communication Plan for Quinoa Fit, which contains brand branding, repowering of social networks, improvement of the business website and links with the local media.