Elaboración de un plan de contenidos digitales para los medios sociales de la alianza para el emprendimiento y la innovación

Abstract

Abstract:The general objective of this degree work is to prepare a Digital Content Plan for Social Media of the Alliance for Entrepreneurship and Innovation (AEI), an organization that deploys its operations at a national and international level, whose headquarters is located in the city of Quito - Ecuador, the city where the present investigation was carried out This plan is proposed to support and strengthen the communicational objective of the AEI alliance of being a national benchmark, which promotes innovation and connects entrepreneurs with growth opportunities (Alianza para el Emprendimiento y la Innovación, 2020, pág. 4), taking advantage of social media as communication channels, contributing in turn to the return in visits, increase in the number of followers, potential entrepreneurs and conversions into entrepreneurs, giving continuity to the general strategy Ei 2020 and the corporate communication strategy 2020 of the AEI. The general conclusion of this research was the urgency of implementing improvements in the planning of the digital contents of the media of the AEI alliance.