Fijación de precios de venta de los productos en empresas manufactureras del Ecuador, provincia de Loja, año 2018

Abstract

Abstract: The development of this research work called the setting of sales prices of products in manufacturing companies in Ecuador, Loja province, year 2018, aims to analyze the methodologies of setting sales prices and their impact on manufacturing companies in Loja province. The methodology used is descriptive, the quantitative method was used, both exploratory, statistical and analytical, which allowed determining the factors, methods and analyzing the setting of sales prices of the products.The results indicate that, for manufacturing companies in the province of Loja, the main factors involved in setting prices are costs and market factors, who exercise negotiating power over the price of the product. That is, the price is conditioned by the cost of the product, also by the relationship between the characteristics of the product, the distribution systems and distribution channels, as well as by the competition. For a manufacturing company to be competitive, it must determine the price at which products must be placed, which allows it to cover production costs in such a way that capital receives a fair remuneration and obtain a desired return.