Puesta en valor del patrimonio cultural de la provincia de Loja, mediante calendario de actividades culturales en hoteles de primera y segunda categoría en la ciudad de Loja, año 2020

Abstract

Abstract: The province of Loja is known as Capital Cultural y Musical del Ecuador, Centinela del Sury Ciudad Universitaria,this recognition has been given due to the great personalities from this province who have stood out in various cultural fields such as the arts, literature, music,education, among other important branches for the development of society.This project is based on the creation of a cultural calendar developed in first and second category hotels in the city of Loja, which through different proposals of exhibitions with informative and didactic elements are intended to identify, analyze, recover, interpret and disseminate all the cultural information of Loja. The main objective of the cultural calendar implies the creation of new travel experiencesfor the different tourist profiles, precisely improving the quality of the accommodation service.With the development of the project, it is intended to reaffirm the identity and sense of belonging of our history, through a cultural interaction between the local community and tourists, strengthening the perception of Loja Cultural Capital of the country.